Data 360
Unify your customer data from every source into a single, actionable profile. Data 360 ingestion, identity resolution, segmentation, and activation.
The Data Problem That's Blocking Everything Else
You're emailing customers who just called to cancel. Your support agents don't know what your customer bought last week. Your AI initiative stalled because the data it needs is scattered across a CRM, a data warehouse, a marketing platform, and six other systems that have never talked to each other.
Salesforce Data 360 is the Customer Data Platform at the center of the Salesforce ecosystem. It ingests data from every source, resolves it into unified customer profiles in real time, and activates those profiles across every cloud. Digital Mass designs and builds Data 360 environments that don't just store data. They make it work.
What We Build
Data Architecture & Modeling
We design your Data 360 instance from the bottom up: which data streams to ingest, how to model your Data Model Objects, what identity resolution rules to apply, and how to structure Calculated Insights.
Unified Customer Profiles
Probabilistic and deterministic identity resolution stitches together CRM, web behavioral, transactional, mobile, and third-party data into a single profile per customer.
Real-Time Segmentation
Dynamic audience segments that respond to behavior as it happens. A customer who just abandoned checkout gets a different experience immediately.
Activation Across Clouds
Push segments directly into Marketing Cloud Journeys, Service Cloud routing rules, Sales Cloud list views, and Advertising Studio audiences. No CSV exports.
AI & Agentforce Readiness
We structure your Data 360 foundation so every AI agent has accurate, complete, real-time customer context.
Data Governance & Compliance
Consent management, CPRA/GDPR compliance hooks, field-level security, data retention policies, and audit trails designed before the first data stream is connected.
Common Pain Points We Solve
- "We have data everywhere but no single source of truth."
- "Marketing is emailing customers who just called to cancel."
- "Our AI initiative stalled because our data isn't clean or unified."
- "We're exporting CSVs between platforms to do basic segmentation."
- "We bought Data 360 licenses but don't know where to start."
Outcomes
- Customers receive relevant, timely messages instead of duplicate, irrelevant outreach
- Support agents see full customer context at the moment of contact
- Marketing segmentation moves from static lists to live behavioral audiences
- Revenue leakage identified through cross-line-of-business analysis
- AI models get better training data, improving prediction accuracy over time
Typical Engagement Phases
Sprint Zero & Data Audit: Data source inventory, identity resolution strategy, DMO mapping, consent and compliance review, and activation roadmap.
Ingestion & Unification: Data stream connections, Data Model Object configuration, and identity resolution rules.
Segmentation & Activation: Dynamic audience segments, Calculated Insights, Marketing Cloud Journey activation, and Service Cloud routing integration.
Cross-Platform Activation: Agentforce agent grounding, Advertising Studio audience sync, advanced Tableau analytics, and production hardening.
Technology
Salesforce Data 360, Data Streams, Identity Resolution, Calculated Insights, Segmentation & Activation, Einstein Studio, Amazon S3 Connector, Snowflake Connector, Google BigQuery Connector, MuleSoft, Marketing Cloud Connector, CRM Analytics, Tableau
Digital Mass is the best consulting partner I have worked with in my 20+ years of working in the Salesforce ecosystem. They are approachable, knowledgeable, innovative, and fun. The last 10 months working with them have been a game-changer for our business and my team.
Digital Mass is a truly collaborative partner, working in the trenches with us on a variety of projects. Their expertise seems to know no bounds, and regardless of the hurdle we come across, Digital Mass is at the ready with recommendations on how to ultimately work to get us back on course, no matter the storm.
Working with Digital Mass has been great. The staff is very responsive and eager to understand and deliver value. We have two consultants who have become integral members of our Scrum teams. They have helped raise the skill level of our internal staff. I would highly recommend working with Digital Mass!
Jeff's attention to detail, technical expertise, and calm nature make working with him very pleasurable. Everybody internal who works with him loves him. I could give him 6 stars if that were an option. Keep up the good work, as we are going to need more help in the future.
They came up with creative solutions to problems we experienced and helped guide our team, who were mostly new to Marketing Cloud. As we got closer to the deadline, the team went above and beyond to make sure we were successful.
Overall, we had an excellent experience. Their senior solutions lead's technical knowledge and management of the project was the key factor that led to a successful engagement.
While we were still maturing in Salesforce ecosystem, Digital Mass helped us manage within budget and helped us design solutions which exceeded our expectations.
Digital Mass was a game-changer for my Salesforce CRM team when we faced some tight deadlines that felt almost impossible. They are willing to just target your company's immediate need with augmented staff. I highly recommend Digital Mass for their targeted, effective solutions.
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