3 Ways to Increase Email Performance in Salesforce Marketing Cloud: The Developers Speak: Volume 2, Episode 2

Dakota VanOs – July 27, 2021

The Developers Speak is a video series featuring certified Salesforce consultants at Digital Mass. They come to you twice a month to help bridge the gap between business problems and technical solutions.

In this episode of The Developers Speak, Kristina shares 3 tips that will increase your overall email performance rate.

Transcription:

Hi, I'm Kristina, a Salesforce Marketing Cloud Developer here at Digital Mass. Along the way, I've learned a thing or two about email best practices that will keep things running smoothly. The first thing that you can do is utilize Salesforce Marketing Clouds contact detective within Email Studio. What it does is that it'll scan your subject, preheader, and the content of your email to project the performance of the email going to the inbox rather than your spam folder. Another thing to remember is to not leave the pre-header empty. You should always fill in your pre-header because it will increase your open rates. I'm often seeing emojis being more utilized to stand out in the inbox, especially on mobile devices. The third thing to keep in mind is to keep your designs for your emails, mobile and dark mode friendly. A mobile-friendly design will make sure that your email is rendered correctly within any email client. If you take these three things into account, your next Salesforce marketing cloud email campaign will have a higher overall performance rate. Thanks for watching and see you next time.

About the developer:

Kristina joined our team last year after moving from ID to MN. She’s a skilled troubleshooter with a strong attention to detail - the perfect combination for working in Marketing Cloud! Since Kristina has been with us, she’s been on a mission to get more certifications. When she joined our team she was already Salesforce Administrator certified and got the Salesforce Marketing Cloud Email Specialist soon after. Next up: Salesforce Marketing Cloud Developer. 🥳

Kristina’s favorite part about being a Salesforce dev: “When it comes to development, especially Salesforce development, one size does not fit all. I love the challenge and creativity that comes from figuring out new, different, and effective solutions for our clients.”