Pardot & Marketing Cloud Account Engagement

On this episode of The Developers Speak, Owen discusses Pardot’s name change to Marketing Cloud Account Engagement.

• What is it?
• Why did they change the name?
• What does it mean if you're a Pardot User?

Hey everyone - I’m Owen Casey. I'm a Marketing Cloud Developer at Digital Mass. I’m very excited to be here on the developers speak, talking to you about Marketing Cloud Account Engagement. So what is it? Why did they change the name? And what does it mean if you’re a Pardot user?

What is it?

Salesforce Marketing Cloud Account Engagement is what Pardot was renamed to earlier this year while other product names were also changing. It’s still the same application that gives marketing and sales teams a range of powerful automation tools, but it’s now under the Marketing Cloud umbrella. But technically speaking, the two systems' architectures are still totally separate.

Why did the change the name?

The name changes that rolled out are part of an initiative Salesforce is doing to make their product suite easy to understand. 

Historically the marketing cloud has been made up of “Builders” and “Studios” that make the vocabulary hard to understand and inconsistent. These changes should help facilitate how we all talk about products across different clouds, so we’re speaking the same language.

What does it mean if you’re a Pardot user?

So, what does this all mean if you were a Pardot user, and are now a Marketing Cloud Account Engagement user? Well in the short-term, the good news is that these big name changes don’t happen overnight or even over a few months, and the detangling of product features and people actually adopting the new terminology definitely doesn’t either. So, for the time being, Pardot and Marketing Cloud’s data models are totally separate and everything on your end will still be running business as usual. In the long term, it could mean that the platforms will align more and there could be more cross-cloud collaboration and perhaps the split from B2B and B2C platforms could dissipate. Only time will tell and we’ll be here to help clear the fog when those things happen!

If nothing else, at least now people will stop calling Pardot “Pardeaux” (lol)

Overall:

I hope that helped clear up some of the confusion around Pardot and Marketing Cloud Account Engagement. If you have any questions about this topic, drop a comment or send us a message. See you next time the developers speak.

The Developers Speak is a video series featuring certified Salesforce consultants at Digital Mass. They come to you twice a month to help bridge the gap between business problems and technical solutions.

If you have any questions about Pardot and Marketing Cloud Account Engagement, get in contact with our team at Digital Mass here!