Insights & Perspectives
Technical deep-dives, strategic guidance, and real-world lessons from the team that lives and breathes Salesforce every day.
Enterprise Readiness: Are You Ready for Agentforce Deployment at Scale?
Coming out of Dreamforce 2025, Salesforce has made one thing clear: AI agents aren’t the future. They want them to be the core of your business now. The introduction of Agentforce to your org represents a clear pivot in Salesforce’s role for your business. It’s not just changing naming conventions (
The Hidden Costs of Salesforce Underinvestment
Why you can’t afford to ignore the strategic or hidden tech debt you might be building or missing. Salesforce has long since outgrown the label of “CRM.” For most organizations, it serves as the backbone of sales execution, service delivery, marketing orchestration, and data-driven leadership. Howev
Industry Clouds: 5 Things Executives Need to Know Before They Buy
A guide on cutting through the hype to make the right investment for your business. Salesforce has spent the last decade evolving from a broad CRM platform into an ecosystem of specialized industry clouds, including Financial Services Cloud, Health Cloud, Manufacturing Cloud, Nonprofit Cloud, and mo
Everything You Need to Know About Marketing Cloud Account Engagement: Part 1
Unboxing & Setup After weeks or even months of discussion, your company finally gave you the green light to purchase Salesforce Marketing Cloud Account Engagement (f.k.a. Pardot). As a marketer, this is very exciting news! Account Engagement is the premier platform for creating 1:1 customer journeys
Our Summer ‘24 Marketing Cloud Engagement Release Cheat Sheet
The Salesforce Summer ‘24 Marketing Cloud Engagement release is really quite unique! Usually, there are very generic and hard-to-notice updates, fixes, or additions, this go-around we have many smaller but visible changes! Of course, some are more significant than others, and today we're going to fo
Mulesoft Service Implementation in Apex
Have you or your client’s Salesforce org recently made the switch to use Mulesoft for API Integrations? Are you having difficulty getting started implementing one of these RESTful services? If so, read on! Below is a short summary of how to use a Mulesoft Service in Apex code. It is not intended to
Basics of Email Authentication
In response to the announcement of Google and Yahoo! changing their email authentication services to make it a little more restrictive to what a user will see in their inbox, I've decided to explain what these changes are and how they benefit both marketers and users alike. Plus, who couldn’t use a
6 Salesforce Sales Cloud Questions & Answers
Salesforce Developers share and answer six of the most common Sales Cloud questions.
Why We Chose Salesforce
For the first time, The Developers Speak is featuring the original Digital Mass developers... CEO, Marty Davis, and Co-founder, MJ Davis.
Marketing Cloud Spring ‘23 Release Recap
If you've been a Salesforce user for a while now, you know Salesforce typically holds three major releases of new features and functionality each year.
Pardot & Marketing Cloud Account Engagement
On this episode of The Developers Speak, Owen discusses Pardot’s name change to Marketing Cloud Account Engagement.
Pardot is Now Marketing Cloud Account Engagement
In April 2022, Pardot was renamed to Marketing Cloud Account Engagement. This change came while other product names and features were also changing and improving in the Salesforce community.