Marketing Cloud
Orchestrate personalized journeys across email, mobile, social, and advertising. Marketing Cloud and Account Engagement implementations that convert.
The Problem
Marketing Cloud is one of the most powerful, and most frequently misused, platforms in the Salesforce ecosystem. Most companies that license it are using 20% of its capability. They're sending the same email to their entire list, running one-off campaigns instead of real journeys, and can't prove what any of it contributes to revenue.
When Marketing Cloud is built right, it powers personalized 1:1 customer journeys across every channel. When it's built wrong, it's an expensive email tool. Digital Mass builds it right.
What We Build
Journey Builder Architecture
Multi-stage, behavior-triggered customer journeys with decision splits, A/B testing, goal tracking, and frequency capping.
Email Studio & Content Builder
Scalable email production with dynamic content blocks, personalization strings, preference centers, and deliverability optimization.
Einstein Personalization
Send Time Optimization, Frequency Management, and Einstein Engagement Scoring to suppress cold contacts before they damage your sender reputation.
Account Engagement (Pardot)
B2B marketing automation: lead scoring, grading, nurture programs, and closed-loop reporting between marketing and sales.
Mobile & Cross-Channel
SMS, push notifications, and WhatsApp via Mobile Studio. First-party CRM audiences synced to Google, Meta, and LinkedIn via Advertising Studio.
Attribution & Analytics
Marketing Cloud Intelligence and CRM Analytics for unified, cross-channel attribution. Multi-touch models that show what actually moved a deal.
Common Pain Points We Solve
- "We're sending the same email to our entire list and wondering why engagement is declining."
- "Sales says the leads marketing sends them are garbage."
- "Our nurture programs are a series of one-off campaigns, not real journeys."
- "We can't prove what marketing contributes to revenue."
- "We have Marketing Cloud but only use it for email."
Outcomes
- Marketing-sourced pipeline grows with properly scored, nurtured, and handed-off leads
- Email engagement rates improve with segmentation, STO, and frequency management
- Sales-marketing alignment improves with closed-loop reporting
- Customer lifetime value grows with cross-sell and retention journeys
- Marketing spend efficiency improves when you can attribute what's actually working
Typical Engagement Phases
Sprint Zero: Data extension audit, subscriber strategy, journey mapping, channel inventory, and deliverability assessment.
Foundation: Data extensions, segmentation logic, email templates, dynamic content framework, preference center, and deliverability setup.
Journeys & Automation: Journey Builder flows, A/B testing, Einstein Engagement and Send Time Optimization, Account Engagement if in scope.
Advanced Channels & Analytics: Mobile Studio, Advertising Studio audience sync, Marketing Cloud Intelligence attribution, CRM Analytics dashboards, Data Cloud integration.
Technology
Salesforce Marketing Cloud Engagement, Journey Builder, Email Studio, Content Builder, Mobile Studio, Advertising Studio, Einstein STO, Einstein Engagement Scoring, Account Engagement (Pardot), Marketing Cloud Intelligence, CRM Analytics, Data Cloud
Digital Mass is the best consulting partner I have worked with in my 20+ years of working in the Salesforce ecosystem. They are approachable, knowledgeable, innovative, and fun. The last 10 months working with them have been a game-changer for our business and my team.
Digital Mass is a truly collaborative partner, working in the trenches with us on a variety of projects. Their expertise seems to know no bounds, and regardless of the hurdle we come across, Digital Mass is at the ready with recommendations on how to ultimately work to get us back on course, no matter the storm.
Working with Digital Mass has been great. The staff is very responsive and eager to understand and deliver value. We have two consultants who have become integral members of our Scrum teams. They have helped raise the skill level of our internal staff. I would highly recommend working with Digital Mass!
Jeff's attention to detail, technical expertise, and calm nature make working with him very pleasurable. Everybody internal who works with him loves him. I could give him 6 stars if that were an option. Keep up the good work, as we are going to need more help in the future.
They came up with creative solutions to problems we experienced and helped guide our team, who were mostly new to Marketing Cloud. As we got closer to the deadline, the team went above and beyond to make sure we were successful.
Overall, we had an excellent experience. Their senior solutions lead's technical knowledge and management of the project was the key factor that led to a successful engagement.
While we were still maturing in Salesforce ecosystem, Digital Mass helped us manage within budget and helped us design solutions which exceeded our expectations.
Digital Mass was a game-changer for my Salesforce CRM team when we faced some tight deadlines that felt almost impossible. They are willing to just target your company's immediate need with augmented staff. I highly recommend Digital Mass for their targeted, effective solutions.
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